Friday, November 9, 2007

Strategic Think-tank for Sarawak Convention Bureau at Kalimantan Border

A realization of business results and strategic think-tank for the brand after its first year of operations took Sarawak Convention Bureau to Borneo Highland Resort near the Kalimantan border.

The brand communications agency Magicmakers was represented by Peter Lo over the weekend think-tank, which helped galvanize the global brand strategy to develop business tourism for Sarawak in the coming year.

In the usual spirit of doing business differently, the entire marketing and sales team had to clamber out of bed before sunrise to capture these very unusual “group photos”









The 2008 season for the SCB marketing team kicked off with a unique digital invitation to a select group of international trade and association representatives - a direct SUMMON from the chief of all headhunters.



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