VONO picks Magicmakers, sales propels ad spend

After a lapse of 3 years, makers of VONO mattress Slumberland re-awarded Magicmakers the VONO business which the agency had helped build into a Super Brand between 2000 - 2005. The creative agency swiftly repaid the faith of Slumberland with a bold campaign that made a huge and immediate impact in the Malaysian market. Aimed at the Chinese middle class, the target audience instantly related to the traditional village "medicine man" demo, which cemented the credibility and relevance of VONO's back care brand positioning. Though Slumberland has declined to comment on sales figures, ad spend for Q3 has tripled that of Q2 2008.

Strategic Think-tank for Sarawak Convention Bureau at Kalimantan Border

A realization of business results and strategic think-tank for the brand after its first year of operations took Sarawak Convention Bureau to Borneo Highland Resort near the Kalimantan border.

The brand communications agency Magicmakers was represented by Peter Lo over the weekend think-tank, which helped galvanize the global brand strategy to develop business tourism for Sarawak in the coming year.

In the usual spirit of doing business differently, the entire marketing and sales team had to clamber out of bed before sunrise to capture these very unusual “group photos”









The 2008 season for the SCB marketing team kicked off with a unique digital invitation to a select group of international trade and association representatives - a direct SUMMON from the chief of all headhunters.

Campaign '07 - '08 Rolls Out

IN OCTOBER '07, THE GLOBAL CAMPAIGN ROLLS OUT in both local and international media. Direct Marketing packages, a 3-minute MTV and other tools combine in a very aggressive marketing plan '07-'08 all carrying the same proposition:


FOR BUSINESS MEETINGS WITH A DIFFERENCE, BRING IT TO SARAWAK BORNEO.
The Sarawak Convention Bureau is here to assist you in your bid to bring your global colleagues.


For more information on how your Meetings, Incentives, Conventions and Exhibitions can be diffferent, check out www.sarawakcb.com or call SCB at 6-082-242516.















EAST MALAYSIAN (SARAWAK) NEWSPAPERS













POSTCARDS (TOOLS) FOR INDUSTRY STAKEHOLDERS














GOVERNMENT POSTERS















DM INVITATION FOR SITE INSPECTIONS


For a very small selected audience of 30 prospects at a time, digital invitations were sent out to invite delegates for an all expensse paid site inspection where they get to taste first-hand Sarawakian hospitality through pre and post meeting venues. These included highland golf courses, seaside resorts, headhunter communities, potential destinations for themed parties, rainforest related activities such as kayaking, shooting white rapids, jungle trekking, orang utan sanctuary and other offerings.

BRANDING - SARAWAK CONVENTION BUREAU 07

For more information on how SCB can furnish you cash and in-kind assistance, and coverage of the Launch Event, please go to: Sarawak Rolls Out Business Tourism Big

BRANDING - AFFINBANK MASTERCARD PAYPASS CARD

BRANDING - MIDDLESEX UNIVERSITY

THINK GLOBAL, ACT LOCAL

Developed for use in Malaysia, this campaign was so unique to the London based university that it was used worldwide.

BRANDING - SMALL BUDGETS